There's an old saying: if it's not broke, DON'T FIX IT. In the past few months there have been a random group of companies changing up their logos. Why? God only knows.
Gap was the first, or the first that I'm aware of, October last year. The former (and still current because of the backlash from the new) logo was/is CLASSIC. A navy box with GAP written in a serif font. Everyone knows when they see a navy box, it's Gap. However, someone who had probably been using photoshop for about a week decided to come up with this and for some strange reason, Gap loved it. Everyone else? Not so much. Not even close.
A month later, Urban Outfitters declared a new logo. Since I've been to Urban a total of maybe 5 times in my life, I'm not as familiar with the old logo (thus I can't describe it off the top of my head, like Gap), but I believe it was something like this:
Now I know Starbucks has redone their logo, but all they've done is zoomed in on what's in existence and removed the words. Not to mention, I kind of like it. No, you don't actually READ that it's Starbucks, but I think they've been around long enough, most people recognize the little green mermaid.
Today, NBC/Universal announced a logo change. No more peacock. Am I the only one that loved the cute little peacock? He's (or she's) presh and brightly colored which is always fun. But today this beauty (read sarcastically) was released.
If it's not broke, DON'T FIX IT. What are your guys' thoughts?